AI nutrition coaching

Know what you
actually eat.

Rót learns your habits, spots what’s holding you back, and coaches you between meals. Not just at the gym.

See how it works

< 30s

to log a full meal

NOVA

food quality scoring

24/7

AI coach available

How it works

From photo to macros in under 30 seconds.

01

Snap it, say it, type it

Take a photo of your plate. Say it out loud. Or type it in. Rót’s AI figures out what you’re eating, calculates the macros, and assigns a NOVA score. Done in under 30 seconds.

02

Spira coaches you in real time

Spira answers your questions, spots patterns in your log, and suggests what to eat next. Everything it tells you is based on what you’ve actually eaten today. Not a generic meal plan.

03

See what’s really going on

Weekly patterns, NOVA trends, protein gaps, meal timing. Rót shows you what matters so you can make one small change at a time. That’s where real progress happens.

Today’s meals

Grilled Chicken Salad

P: 38g · C: 12g · F: 8g

NOVA 1

Whole Wheat Pasta

P: 14g · C: 62g · F: 6g

NOVA 2

Canned Tuna Sandwich

P: 22g · C: 34g · F: 12g

NOVA 3

Protein Bar

P: 20g · C: 28g · F: 9g

NOVA 4

Food quality

Not all calories are equal.

The University of São Paulo developed the NOVA classification to rank foods by processing level. The WHO adopted it. Rót applies it automatically to everything you log, so you’ll always know what’s going into your body.

Ultra-processed food is linked to weight gain, systemic inflammation, cardiovascular disease, and disrupted gut microbiome. Rót helps you spot it in your diet and cut back gradually. No lectures. Just data.

NOVA 1

Whole foods

Unprocessed or minimally processed.

NOVA 2

Processed culinary ingredients

Oils, butter, salt, flour.

NOVA 3

Processed foods

Canned goods, cured meats, cheese.

NOVA 4

Ultra-processed

Packaged snacks, soft drinks, fast food.

For serious athletes

You train 3 hours a week. You eat 21 times.

Body composition, recovery, and output all trace back to what and when you eat. That’s what the research consistently shows. Training matters. Nutrition matters more.

See the science →

~70%

of body composition determined by nutrition

Hall et al., Cell Metabolism 2012

1.6–2.2g

protein per kg/day for muscle synthesis

Morton et al., Br J Sports Med 2018

21×

you eat this many times a week

A trainer sees you 3 times. Make the other 18 count.

Suggest a snack

Spira

You’re 38g short on protein today. Try Greek yogurt (22g) or cottage cheese with berries (28g). Both under 200 kcal and ready in minutes.

Why do I always feel tired after lunch?

Spira

You’ve had NOVA 4 foods at lunch 4 out of 5 days this week. Ultra-processed foods cause blood sugar spikes and crashes. Try swapping one item tomorrow.

Meet Spira

Your AI coach knows what you ate today.

Spira doesn’t give generic advice. Every answer is based on your actual meals, your patterns, and your goals. Ask anything, anytime.

For personal trainers

See what your clients eat between sessions.

Ingrid Hansen

Not logged in 52 hours

InactiveSend nudge →

Magnus Eriksen

NOVA spike 3.8 avg, 3 days

NOVA spikeSend nudge →

Sofie Dahl

No log after 6pm, 3 days

PatternSend nudge →

Lars Viken

Protein goal met 6/7 days

On trackView →

< 40 NOK

per client/month on Pro

2+ hrs

saved per week on check-ins

Founding rate

locked forever for early coaches

Explore coach plans →

Coach pricing

Three plans, no hidden fees.

Starter

299NOK/mo

5 clients

  • Client dashboard
  • NOVA alerts
  • Send nudges
  • Full meal log access
Get started
Most popular

Pro

799NOK/mo

20 clients

  • Everything in Starter
  • Weekly client reports
  • Macro trend graphs
  • Referral earnings
  • Priority support
Get started

Studio

1 490NOK/mo

Unlimited clients

  • Everything in Pro
  • Team access
  • Custom referral links
  • Dedicated onboarding call
Get started

“You’re not failing.
You just can’t see the patterns yet.”

We launch soon. Early access spots go first.

I’m a coach →