AI Nutrition Coach

Understand what you
actually eat.

Rót learns your habits, flags what’s holding you back, and coaches you between meals — not just at the gym.

See how it works

< 30s

to log a full meal

NOVA

food quality scoring

24/7

AI coach available

How it works

Three steps to clarity.

01

Log anything, any way

Take a photo. Say it out loud. Type it in. Rót uses AI to recognize your meal, calculate macros, and assign a NOVA food quality score — all in under 30 seconds.

02

Spira coaches you in real time

Your AI nutrition coach answers questions, spots patterns, and tells you what to eat next — based on what you’ve actually eaten today, not generic advice.

03

See what’s really going on

Weekly patterns, NOVA trends, protein gaps, meal timing — Rót surfaces what matters so you can make one small change at a time.

Today’s meals

Grilled Chicken Salad

P: 38g · C: 12g · F: 8g

NOVA 1

Whole Wheat Pasta

P: 14g · C: 62g · F: 6g

NOVA 2

Canned Tuna Sandwich

P: 22g · C: 34g · F: 12g

NOVA 3

Protein Bar

P: 20g · C: 28g · F: 9g

NOVA 4

Food Quality

Not all calories are equal.

NOVA is a scientific food classification system used by public health researchers at the University of São Paulo and adopted by the World Health Organization. Rót automatically scores every food you log — so you always know what you’re actually putting in your body.

Ultra-processed food is linked to weight gain, systemic inflammation, cardiovascular disease, and disrupted gut microbiome. Rót helps you see it — and reduce it gradually, without judgment.

NOVA 1

Whole foods

Unprocessed or minimally processed.

NOVA 2

Processed culinary ingredients

Oils, butter, salt, flour.

NOVA 3

Processed foods

Canned goods, cured meats, cheese.

NOVA 4

Ultra-processed

Packaged snacks, soft drinks, fast food.

For Serious Athletes

The gym is only part of the equation.

Elite performance is built between sessions. Research consistently shows that nutrition timing and food quality are the primary drivers of body composition, recovery, and output.

See the science →

~70%

of body composition determined by nutrition

Hall et al., Cell Metabolism 2012

1.6–2.2g

protein per kg/day for muscle synthesis

Morton et al., Br J Sports Med 2018

21×

you eat this many times a week

A trainer sees you 3 times. Make the other 18 count.

Suggest a snack

Spira

You’re 38g short on protein today. Try Greek yogurt (22g) or cottage cheese with berries (28g) — both under 200 kcal and ready in minutes.

Why do I always feel tired after lunch?

Spira

You’ve had NOVA 4 foods at lunch 4 out of 5 days this week. Ultra-processed foods cause blood sugar spikes and crashes. Try swapping one item tomorrow.

Meet Spira

An AI coach that knows what you ate today.

Spira doesn’t give generic advice. Every response is built on your actual data — your meals, your patterns, your goals. Ask anything, anytime.

For Personal Trainers

See what your clients eat between sessions.

Ingrid Hansen

Not logged in 52 hours

InactiveSend nudge →

Magnus Eriksen

NOVA spike 3.8 avg, 3 days

NOVA spikeSend nudge →

Sofie Dahl

No log after 6pm, 3 days

PatternSend nudge →

Lars Viken

Protein goal met 6/7 days

On trackView →

< 40 NOK

per client/month on Pro

2+ hrs

saved per week on check-ins

Founding rate

locked forever for early coaches

Explore coach plans →

Coach Pricing

Simple, transparent pricing.

Starter

299NOK/mo

5 clients

  • Client dashboard
  • NOVA alerts
  • Send nudges
  • Meal log visibility
Get started
Most popular

Pro

799NOK/mo

20 clients

  • Everything in Starter
  • Weekly reports
  • Macro trends
  • Referral earnings
  • Priority support
Get started

Studio

1 490NOK/mo

Unlimited clients

  • Everything in Pro
  • Team access
  • Custom referral links
  • Dedicated onboarding
Get started

“You’re not failing.
You just can’t see the patterns yet.”

Join the waitlist. Be first when we launch.

I’m a coach →